Women in Fintech Series: Deanna Oppenheimer

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Breaking Banks and Finextra continue their series of Women in FinTech with the illustrious Deanna Oppenheimer.

Very few have made as big a splash in the financial industry as Deanna Oppenheimer,  Known for having a customer centric vision of banking, and welcoming the new players and innovation in the financial services field, Deanna founded Cameoworks LLC, a retail and financial services advisory firm that helps startups in FinTech find their footing and meet up with the global players that can help make their ideas a reality.   She is uniquely qualified as someone  with an unusual combination of banking, retail, innovation, brand, and communication skills.

From 2005 to 2012, Deanna worked at Barclays PLC, where she transformed the Global Retail and Business Banking divisions.  Initially, her position was chief executive of U.K. Retail and Business Banking, with 30,000 employees serving 15 million customers through contact centers, online and mobile banking and 1700 branches.  In 2009, she became vice chair of Global Retail Banking, sharing best practices across Europe and Africa. In 2010, she added the role of chief executive of Europe Retail and Business Banking, helping to stabilize the business lines during the Euro crisis. Customer satisfaction improved from last-place among U.K. banks to first-place under her leadership.

Previous to Barclays, Deanna was employed, from 1985 to 2005, at Washington Mutual, Inc., the largest savings and loan institution in the U.S.  She was marketing director and, later, president of Consumer Banking, where she helped transform the lender from a regional to a national player. During her tenure, Washington Mutual, Inc. was named Best Retail Bank in the Americas by Lafferty International and Top 40 Store Concepts in the World by Retail Industry Leaders Association.

In 2007, Deanna was named Britain’s Business Communicator of the Year and in October 2010 was voted American Banker magazine’s Second Most Powerful Woman in Banking. Her previous corporate board experiences include non-executive director roles at Catellus, a leading U.S. development company, and Plum Creek Timber, the largest private landowner in the U.S.  In November 2014, Deanna was voted one of Puget Sound Business Journal’s Women of Influence, an annual award given to women leaders who have an enormous impact on the community.

Her non-executive director board roles include Tesco PLC, where she chairs the remuneration committee,  Tesco Bank, AXA Group, NCR Corporation, and The Joshua Green Corporation.  Additionally,  she is a senior advisor to Bain Consulting, Brooks Running,  Anthemis Group and Finsphere.

Deanna lives in Seattle with her husband and they have two adult children. She graduated with honors from the University of Puget Sound in Washington State; she is past chair of trustees for Puget Sound and a recipient of the Ernest T. Stewart National Award for university volunteers.  She also has attended the Executive Education program of the Kellogg School of Management.

Catch Deanna’s interview with Liz Lumley of Finextra on Breaking Banks– Customer Relations: the good, the bad, and the ugly