Blogging Bootcamp: 15 Successful Ways to Repurpose Your Content Jan12

Blogging Bootcamp: 1...

If you are like most bloggers, you probably spend at least 2-3 hours crafting each blog post.  That’s a lot of work – and that probably doesn’t include time you take to research your topic, find images to go along with it, and put together your social media plan and other promotional...

New Year’s Resolutions for Your Business Jan12

New Year’s Resolutio...

As a business owner, the beginning of the year is an exciting time. It brings an opportunity to reflect on what’s worked and what hasn’t, and resolve to make improvements to set your business on a path to success. We’ve compiled some resolutions to help you increase your business success this...

Leading in Turbulent Times: What are International Leaders Saying? Jan12

Leading in Turbulent...

  As I write this article, I’m excited to reflect on the 2017 ILA global conference theme, Leadership in Turbulent Times, and share wisdom gleaned from 12 Voice America interviews I conducted in Brussels at the conference last October. This is the second year I have interviewed keynote...

Brett King will be on Glenn Beck to discuss AI, Robotics, Bitcoin and the Future Jan05

Brett King will be o...

On Tuesday, December 12, 2017  Brett King will be a guest on Glenn Beck Radio to discuss the exponential growth of Artificial Intelligence,  the coming of the Robots, and the incredible growth of Bitcoin. In Brett’s most recent book,  Augmented Life in the Smart Lane,  he outlines four...

G.I.V.E. to Get Jan05

G.I.V.E. to Get

Emotional skills are more important than ever for 21st century business. Good leadership can be quickly undermined by lack of emotional regulation. Without the skill to manage your own emotion, leaders can act impulsively. Harsh works can burn long built bridges of connection in seconds,...

The Unconventional Guide to Content Marketing Jan05

The Unconventional G...

Content marketing is key to building your audience and getting them to know, like and trust you.  But building a strong, consistent content marketing strategy takes a lot of time and effort to be successful.  In this week’s episode, we’ll explore how to put together and execute a content...

The Importance of Storytelling for Business Jan05

The Importance of St...

Do you know the power of your story? Whether it’s how you started your business or something fascinating about how you got to where you are, we all have a story. It’s how we connect with those around us — friends, family, and even customers. Being able to tell your story and...

2017: The Year in PR Jan05

2017: The Year in PR

For the last show of 2017, The Brand Ambassadors, Merritt Allen and Gary Potterfield look back at the most significant PR events of the year. From disaster relief, to corporate scandal, to Hollywood blowing up over #metoo, The Brand Ambassadors will pick the winners and losers in...

Blogging Bootcamp:/ Building Your Content Marketing Machine Jan05

Blogging Bootcamp:/ ...

It’s time to start building your content marketing machine from the ground up.  And, for many businesses, that means starting a blog and providing valuable information to your target audience on a consistent basis.  In this week’s episode, we are going to take a look at the fundamentals of...

Building a Brand Ethos – It’s Personal Jan05

Building a Brand Eth...

This week’s episode of The Brand Ambassadors continues the discussion of workforce engagement and motivation. Hosts Merritt and Gary welcome guest Jeffrey Candelaria of Konnection Now. Jeffrey helps businesses get the most from their employees by deploying Authenticity and Action....

Blogging Bootcamp: 20 Tools for Blogging Success Jan05

Blogging Bootcamp: 2...

Blogging is more than just writing an article and posting it to your blog and/or website.  You have to think about branding for your content, search engine optimization, content formatting, and content promotion – just to name a few things on your To Do list.  It may seem a little...

Building Your Brand Culture From The Inside Out Dec19

Building Your Brand ...

Join the hosts of the VoiceAmerica show, The Brand Ambassadors, this Friday at 6 am PST for their latest tips on building corporate culture. Andrew Barlow of Overflow Communications will join Merritt Hamilton Allen and Gary Potterfield to tell our listeners how to imprint their brand on their...

7 Types of Videos to Add to Your Marketing Mix Dec13

7 Types of Videos to...

Video is quickly overtaking the social media world.  Whether it’s live streaming, webinars, or short and simple videos, you really can’t ignore the impact and importance of video in your marketing mix.  It’s time to jump in the deep end and explore the various ways that you can use video to...

Combat Ageism With Leadership and Marketing Dec05

Combat Ageism With L...

This blog is a companion to the interview with Karen Sands on VoiceAmerica “Innovative Leaders Driving Thriving Organizations” on October 24, 2017 Navigating the Graying Demographic: Rock Your Age and Manage Inter-generationally. It was written by Karen Sands. Once in an Engage Boomers...

Warning: You’re Losing Money If You Don’t Have a Sales Funnel Dec05

Warning: You’re Losi...

Selling your product or service is simple, right? Well, not so fast. Most of us tend to have the “this is a great product or service, why would you NOT buy it from me” attitude, and don’t understand why our online marketing campaigns don’t seem to produce results. The true key to any online...

BS in Business: Why Biological Blindspots Matter in Business Nov29

BS in Business: Why ...

This blog is a companion to an interview with Rebecca Heiss on Voice America airing on November 28, 2017, What You Don’t See Can Hurt You focusing on implicit bias! This blog was written by Rebecca Heiss. One of the most frequent questions I get asked is, “what do biological blind spots and...

Dealing with Stress Like Your Life Depends On It Nov29

Dealing with Stress ...

It seems that we all spend an enormous amount time trying to avoid what we feel. Every other commercial on TV or the Internet is designed to take us away from what is happening to us. Have a headache? Take this. Overwhelmed? Talk to your doctor about this new medication. Stressed? Get away to...

The “What if” Trap Nov29

The “What if&#...

Are your thoughts keeping you up at night? Is your brain trying to run every possible, worst case scenario for you to be prepared for anything that might happen? If the answer is yes, you have fallen into the What If Trap! We all want to be prepared for what may happen in our business lives....

Free (or Almost Free) Tools for Your Social Media Toolkit Nov29

Free (or Almost Free...

We all know that internet marketing in general, and social media in particular, is an important part of promoting your business.  Sometimes, though, it can seem overwhelming – especially if you are doing it yourself.  To make it more manageable, you just need to arm yourself with the tools of...

Women in Fintech = Good for Business Nov22

Women in Fintech = G...

“The Importance of Gender Parity on Fintech Teams” was a vibrant discussion by Breaking Bank’s Brett King,  Fintech5‘s Jason Henrichs with guests Anouska Streets, Head of Engineering at FINkit  and Colleen Wilson, Founder and CEO of Collaborate Chicago Women mean business. It is estimated...

10 Executive Leadership Insights from CEO: Dwight Smith Nov22

10 Executive Leaders...

This blog is a collaboration between guest Dwight Smith, experienced CEO and board member of several high-profile organizations, and Maureen Metcalf, CEO Metcalf & Associates, and is a companion to the Voice America Interview with Dwight discussing his executive experience, insights, and...

Podcasting 101 for Small Businesses Nov20

Podcasting 101 for S...

Just like live streaming video, podcasting is another trend that small businesses should take note as you create your marketing strategy for 2018.  Whether it’s live or recorded, podcasting is a great way for your audience to get to know, like and trust you (and if you don’t like live video,...

Observations on Mindfulness Nov15

Observations on Mind...

Observations on Mindfulness I know the idea of Mindfulness sounds elusive. People often envision sitting crossed-legged on the floor, repeating “OMMMM” over and over, waiting for their mind to settle down. If you are like me, that process never worked! My brain is often too busy running down...

Authenticity and Reflection are Keys to Leadership Success Nov14

Authenticity and Ref...

This blog is a collaboration between guest blogger, BirchReports and Maureen Metcalf, CEO Metcalf & Associates and Voice America show host. It is a companion to the Voice America Interview Building Leadership Self-Awareness using Leadership Type with Belinda Gore. Abraham Lincoln is known...

Facebook LIVE for Small Businesses Nov13

Facebook LIVE for Sm...

Live video has changed the landscape of digital marketing considerably over the last year.  This trend is going to continue into 2018, so as a small business, it’s time to get on the live video bandwagon!  Even if you are using videos as part of your marketing mix, people tend to watch live...

When things don’t go as planned Nov08

When things don̵...

John Lennon once said, “Life is what happens while you are busy making other plans.” My plan was to start my brand-new radio show on VoiceAmerica on Monday, November 6th. This was something way out of my comfort zone. I worked hard with my producer, Winston Price, to learn how to assemble a...

30 Days of Blogging Challenge Nov07

30 Days of Blogging ...

Are you ready for a challenge?  Starting November 15th, 411 Marketing Solutions is hosting a 30 Days of Blogging Challenge to help you create consistent content that your audience will love and look forward to each new installment. Here’s a brief overview of what you can look forward to:...

Building Your 2018 Social Media Strategy Nov07

Building Your 2018 S...

We’ve all probably heard the saying “failure to plan is planning to fail”. When it comes to marketing in general – and social media marketing in particular – it’s no different. With the end of the year upon us, it’s time to start putting together your social media strategy for 2018....

The 4 Key Insights of Holistic Frameworks – An Intelligence For Planetary Survival Nov01

The 4 Key Insights o...

This blog is a companion to the interview with Christopher and Sheila Cooke on VoiceAmerica “Innovative Leaders Driving Thriving Organizations” on October 24, 2017, Navigating Through The Holistic Worldview Membrane to offer further insights into the deeper application of the science of Human...

Holiday Marketing Ideas for Your Small Business Oct27

Holiday Marketing Id...

Tis the season…the holiday season, that is.  This is an excellent time to promote your business to your customers, whether it’s to let them know about special holiday promotions or just to let them know that you care.  Even if you are in a business where you don’t have a “holiday...

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