Do you really know how effective your social media marketing efforts are? In most cases, we “kinda, sorta” know how well a marketing campaign went, depending on if it brought in any sales or not. While your gut feel may give you a sense of how you did, it’s important to look at the facts – not only around targeted campaigns, but also at how you are doing in general in your efforts to promote your business online. It might also be a good idea to periodically check out what the competition is doing as well, so that you can stay on top of what’s happening in the market and make adjustments accordingly. The best way to do this is to do a social media marketing audit or assessment.
As we head into the final stretch of 2017, now is a great time to start looking at how you’ve done this year, and start planning for 2018. Tune into Marketing That Won’t Break the Bank on Wednesday, October 4th at noon PT to learn how to do a social media marketing audit on your own business. We’ll go through a simple checklist of things to look for and give you some suggestions on how to improve those areas that are missing the mark.
