This week’s article features Leah Lizarondo, CEO and co-founder of 412 Food Rescue, a social enterprise with a technology, logistics and civic engagement model that aims to fight hunger and promote sustainability by preventing perfectly good food from entering the waste stream and directly distributing to organizations that benefit those who are food insecure. Her interview is a part of the International Leadership Association Series. These interviews feature guests from the 2021 Annual Conference that was held in Geneva, Switzerland in October of 2021. The article is a companion to her interview on Innovating Leadership, Co-creating Our Future titled Reimagining Leadership to Solve Food Insecurity that aired on Tuesday, April 19th, 2022.
Amidst the continuous flood of alarming climate change news, we are increasingly seeing stories about phenomena like “climate depression” and “climate anxiety.” The scale of the problem can be paralyzing, especially for ordinary citizens without wealth or political might to muster against it. But collectively, those regular people have the potential to make a huge difference – how do we help them overcome the inertia of climate despair and contribute to big solutions? The answer is to place effective and rewarding tools in their hands.
Designing the Right Tool for the Problem
Our organization, 412 Food Rescue, and its national tech platform, Food Rescue Hero, bridge the last mile between businesses with good surplus food and the people who need that food the most. I was inspired to start this work when I learned an alarming statistic: in the U.S., up to 40% of the food we produce is wasted, while one in seven households are food-insecure.
Almost a third of this waste occurs at grocery stores, restaurants, and other consumer-facing businesses. Every year, this sector finds itself with 23 million tons of surplus food that it can’t sell. Most of it ends up in landfills, where it releases methane, a greenhouse gas more than 25 times as potent as carbon dioxide. If food waste were a country, it would be the third largest contributor to greenhouse gas emissions in the world.
Much of the food that is discarded at the retail level is still good to eat, but only a small percentage is ever donated. Retail food donation presents a number of logistical challenges: pick-up locations are dispersed; amounts and types of food are variable and unpredictable; and most surplus food is fresh and perishable and therefore needs to be consumed quickly.
The traditional spoke-and-hub model of retail food donation, based on trucks making regular pick-ups and delivering to a central food bank, misses too much food. We need a more flexible model to reach all available surplus and bring it to the nonprofits, community access points and homes where it can do the most good.
When we were creating Food Rescue Hero, we recognized that there was already an existing model for transport from a broad array of pick-up locations to a broad array of drop-off locations: ridesharing and food delivery apps like Uber and DoorDash. While those platforms are based on the work of paid drivers, we made Food Rescue Hero for volunteers. We believed that most people were looking to technology not only for ways to earn money, smooth over inconveniences, and get instant gratification, but also for ways to do good.
Our Food Rescue Heroes have vindicated that belief abundantly. We have recruited the world’s largest network of on-demand volunteer drivers, 27,000+ strong and growing, and they deliver on 99% of all available rescues from our hundreds of donor businesses. They are not only reliable but also, often, prolific. Many have performed hundreds of rescues. One particular septuagenarian in Pittsburgh has completed over 1,500 rescues.
Thanks to all of the volunteers across the 15 cities with active Food Rescue Hero networks, we have reached over 80 million pounds of good food saved to feed people instead of landfills. That’s equivalent to almost 67 million meals, carried to their destinations in our volunteers’ cars or trucks, in their minivans next to children excited to help, on their bikes, or even on their shoulders as they make deliveries on foot. And all sorts of people have stepped up to do this work: artists, activists, teachers, musicians, small business owners, parents, teenagers, retirees, and many more.
What is it that keeps these volunteers so engaged?
Centering the Human in the Design
Research indicates that one of the main barriers to volunteering is that people feel they don’t have enough time, or that volunteer schedules are too inflexible. The same ridesharing-style model that resolves the logistical barriers of food donation can also resolve these personal barriers.
Like a driver for Uber, a user of the Food Rescue Hero app gets notifications on their phone when a nearby rescue is available. They can also go on the app and search for local rescues any time they want. In this way, the app regularly presents users with opportunities to engage, on their terms. Once they accept a rescue, the app guides them through the process of pick-up and drop-off, for an easy, seamless experience. Most rescues take under an hour, and users can pick one up whenever they have time. There is no obligation to commit to a regular rescue – though many end up doing so.
A problem like food waste can feel both daunting and distant. If you are not a grocery store employee tasked with dumping pounds and pounds of nutritious food into the dumpster every night because it will not be sold before its “best by” date, you may not be able to wrap your mind around the problem.
But if you show up to the grocery store and load boxes of that good food into your car instead, the problem becomes tangible. And if you then deliver that food to a community center or a public housing complex where people are excited to see you and find out what you’ve brought to help them through the week, you vividly experience just how much power that simple act has. A carload of food that could be rotting in a landfill is instead ensuring that a community will not go hungry.
Our app delivers donated food, but it also, crucially, delivers that pay-off to volunteers: the incomparable, indescribable feeling of fulfillment at your core after you know you have made a difference. It’s a million times better than seeing a “like” on your social media post. It’s life-changing. It keeps people coming back.
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Check out the companion interview and past episodes of Innovating Leadership, Co-creating Our Future, via iTunes, TuneIn, Stitcher, Spotify, Amazon Music, Audible, iHeartRADIO, and NPR One. Stay up-to-date on new shows airing by following the Innovative Leadership Institute LinkedIn.
About the Author
Leah Lizarondo is the founder of Food Rescue Hero®, a technology, logistics and civic engagement model that fights food waste and hunger in 16 cities. Her work has been featured in NPR, Fast Company, and The Washington Post, among others. Leah is originally from the Philippines and currently lives in Pittsburgh, Pennsylvania.
