Using Your Brand for Good By Frances Leary

In the most recent episode of The Soulcial Hour, host Frances Leary talks with Corporate Social Responsibility expert Susan McPherson. We explore the concept of corporate social responsibility and its role in business development today. Then we delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter.

Currently, Susan invests in, and advises women-led technology start-ups, including ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, Apolitical, GoldBean and The Daily Muse.  She serves on the boards of USA for UNHCR, Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, The PVBLIC Foundation and served on the board of Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses from 2006-2012. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune’s 55 Most Influential Women on Twitter, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.

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