Integrating Your Story Into Your Marketing By Frances Leary

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In this episode of The Soulcial Hour with guest Shannon Shields, learn how develop your marketing strategy with your story at its core – and inject the soul of your business into all your communication. Discover techniques that will allow you to connect more deeply with your audience by communicating who you are and how you help your customers. By approaching marketing this way, every brochure, every social post, every blog is an extension of your story and further connects your business with your target audience in a meaningful way.
Shannon Shields is the Director of Marketing and Business Development at Wired Flare, an experienced entrepreneur, and a talented connector of people. Having graduated with a Business Management Degree from Dalhousie University, Shannon has spent time developing her skills in both corporate and self-employed settings. She is currently an active member on the Board of Directors for the St. Margaret’s Bay Chamber of Commerce and won the 2013 award for Innovation in Marketing. Shannon has a passion for client business development and is committed to supporting the companies she loves and helping them realize their online marketing potential. A lover of all things local, you’ve got a good chance of running into Shannon at any local Nova Scotia café. Be sure to say hi.  You can connect with Shannon here: http://wiredflare.com, https://twitter.com/Shanloveslocal, https://www.linkedin.com/in/shannonmshields, https://twitter.com/wiredflare, and https://www.facebook.com/WiredFlare.

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