Many folks find it challenging to âtoot their own horn,â and may even have difficulty knowing what it is that truly distinguishes them in their respective lines of work â otherwise known as their âpersonal brand.â Knowing how to get to the heart of what differentiates performance and communicate achievements is key in not only building a value-driven, accomplishment-rich resume, but in preparing to interview effectively. In this episode of The Career Confidante, host Marie Zimenoff will welcome resume expert and author of seven career/business books, Jan Melnik. Jan will share some of the best, time-tested practices for individuals to use in gleaning their own key differentiators â or for resume writers to use in extracting these must-have nuggets from their clients.