Smart marketers know that our brains are wired to ignore the mundane and expected. They also know that if you want to stand out in a mass of mediocrity, you need to make an emotional connection with your audience. You wonât want to miss this episode of The Career Confidante as host Marie Zimenoff will welcome Melanie Lenci, a professional resume writer who is sure to get you out of your rut! Melanie will explain how marketing principles, combined with a storytellerâs approach, will help attract the attention youâve been craving to your resume and LinkedIn profile.