Podcasting 101 for Small Businesses Nov20

Podcasting 101 for S...

Just like live streaming video, podcasting is another trend that small businesses should take note as you create your marketing strategy for 2018.  Whether it’s live or recorded, podcasting is a great way for your audience to get to know, like and trust you (and if you don’t like live video,...

Observations on Mindfulness Nov15

Observations on Mind...

Observations on Mindfulness I know the idea of Mindfulness sounds elusive. People often envision sitting crossed-legged on the floor, repeating “OMMMM” over and over, waiting for their mind to settle down. If you are like me, that process never worked! My brain is often too busy running down...

Authenticity and Reflection are Keys to Leadership Success Nov14

Authenticity and Ref...

This blog is a collaboration between guest blogger, BirchReports and Maureen Metcalf, CEO Metcalf & Associates and Voice America show host. It is a companion to the Voice America Interview Building Leadership Self-Awareness using Leadership Type with Belinda Gore. Abraham Lincoln is known...

Facebook LIVE for Small Businesses Nov13

Facebook LIVE for Sm...

Live video has changed the landscape of digital marketing considerably over the last year.  This trend is going to continue into 2018, so as a small business, it’s time to get on the live video bandwagon!  Even if you are using videos as part of your marketing mix, people tend to watch live...

When things don’t go as planned Nov08

When things don̵...

John Lennon once said, “Life is what happens while you are busy making other plans.” My plan was to start my brand-new radio show on VoiceAmerica on Monday, November 6th. This was something way out of my comfort zone. I worked hard with my producer, Winston Price, to learn how to assemble a...

30 Days of Blogging Challenge Nov07

30 Days of Blogging ...

Are you ready for a challenge?  Starting November 15th, 411 Marketing Solutions is hosting a 30 Days of Blogging Challenge to help you create consistent content that your audience will love and look forward to each new installment. Here’s a brief overview of what you can look forward to:...

Building Your 2018 Social Media Strategy Nov07

Building Your 2018 S...

We’ve all probably heard the saying “failure to plan is planning to fail”. When it comes to marketing in general – and social media marketing in particular – it’s no different. With the end of the year upon us, it’s time to start putting together your social media strategy for 2018....

The 4 Key Insights of Holistic Frameworks – An Intelligence For Planetary Survival Nov01

The 4 Key Insights o...

This blog is a companion to the interview with Christopher and Sheila Cooke on VoiceAmerica “Innovative Leaders Driving Thriving Organizations” on October 24, 2017, Navigating Through The Holistic Worldview Membrane to offer further insights into the deeper application of the science of Human...

Holiday Marketing Ideas for Your Small Business Oct27

Holiday Marketing Id...

Tis the season…the holiday season, that is.  This is an excellent time to promote your business to your customers, whether it’s to let them know about special holiday promotions or just to let them know that you care.  Even if you are in a business where you don’t have a “holiday...

Instagram & Pinterest: A Picture Is Worth 1000 Words Oct26

Instagram & Pin...

We’ve all heard the saying “a picture is worth 1000 words”.  This is played out beautifully on Instagram and Pinterest.  Users on both networks have an eye for the visual, and yet each one has it’s own unique qualities.  As a small business owner, you may have some hesitancy to using these...

Twitter 101: A Small Business Guide to Twitter Oct12

Twitter 101: A Small...

Have you been intimidated by Twitter and aren’t quite sure where to start?  Or have you been using it for a while and need to know if you’re “doing it right”?  Either way, there is always a lot more to learn about Twitter and how it can be a useful part of your small business marketing...

How to Use Facebook Groups to Build Your Community and Grow Your Business Oct09

How to Use Facebook ...

In business, our goal is to get more customers, right?  In many cases, it isn’t as easy as it sounds.  A big reason is that your customers need to know, like and trust you before they are willing to buy your product or service.  One way to do that is by using Facebook Groups.  Depending on...

Leaders Must Now Think Like Scientists Oct04

Leaders Must Now Thi...

This post is a companion to the Voice America show, Innovative Leaders Driving Thriving Organizations. An important foundation of the radio show is curating material that allows busy leaders to stay current with minimal time investment and encourages you to experiment with new behaviors each...

It’s Time for a Social Media Audit of Your Business Sep28

It’s Time for a Soci...

Do you really know how effective your social media marketing efforts are?  In most cases, we “kinda, sorta” know how well a marketing campaign went, depending on if it brought in any sales or not.  While your gut feel may give you a sense of how you did, it’s important to look at the facts –...

Using Lead Magnets to Grow Your Email List By Janet Kunst Sep22

Using Lead Magnets t...

When it comes to building your email list, sometimes the hardest part is getting people to actually give you their email address.  The old “subscribe to our newsletter” on your website doesn’t work very well anymore, so we need to come up with something to entice our audience to WANT to sign...

Local Search Optimization Part 2:  How to Optimize Your Website for Local Search By Janet Kunst Sep18

Local Search Optimiz...

There are many moving parts to optimizing your online presence for local search, and all need to work together so that your potential customers can find you on the internet.  In last week’s episode, we talked about off-page optimization – claiming your business from search engines, building...

Local Search Optimization:  A Simple Guide for Small Businesses By Janet Kunst Sep11

Local Search Optimiz...

We’ve all heard the term SEO or Search Optimization.  We even have a general idea what it means, and that it’s something we need to do with our website and other internet marketing activities so that the search engines pick us up and (hopefully) put us at the top of search results.  When you...

Let Surprise Be Your Muse! By Cheryl Esposito Sep11

Let Surprise Be Your...

Cheryl Esposito welcomes Deirdre Hade & Will Artnz to Leading Conversations.Deirdre Hade, a poet & modern day mystic, is founder of Radiance Healing & Radiance Meditation, a system of mindfulness for our time. A poet & spiritual teacher of divine inspiration, Deirdre combines...

Language of the Soul: Our Sacred Purpose By Cheryl Esposito Sep11

Language of the Soul...

Cheryl Esposito welcomes Melanie DewBerry, the “Soul Coach,” co-creator of “Choice” magazine for coaches, a “wordologist,” & educator in the power of language to shape our sense of self. Melanie says we have a problem today: intelligence trumps wisdom. And without wisdom, there is no...

Feeling Unmotivated? How to Get Moving By Marie Zimenoff Sep08

Feeling Unmotivated?...

One of the top reasons that an executive, job seeker, or rising careerist reaches out to a coach is they are failing to make process toward their goals. This happens for a variety of reasons – fear, lack of a clear goal, failure to break the goal into actions, lack of support, and many...

Proven Path to Leadership Maturity and Effectiveness By Maureen Metcalf Sep07

Proven Path to Leade...

This post is a companion to the Voice America interview featuring Mike Morrow-Fox talking about leadership maturity and vertical development to build the leadership qualities required to lead large complex organizations and those that aspire to make the greatest impact. The following article...

30-Day Email Marketing Challenge By Janet Kunst Sep06

30-Day Email Marketi...

Are you ready for a challenge?  Starting September 15th, 411 Marketing Solutions is hosting a 30-Day Email Marketing Challenge to help you not only build your email list but also guide you through a process to take them from potential customers to actual paying customers. Here’s a brief...

The Importance of Branding By Janet Kunst Sep04

The Importance of Br...

I’ll bet that most of us did this when we started our businesses:  We decided to go into business for ourselves, thought up a name, and then said “I need a logo”.  Because money was tight, and our friends and family were supportive, someone volunteered to help make your logo because they had...

What is the Hidden Job Market and How Do You Find It? By Marie Zimenoff Aug31

What is the Hidden J...

Talk of the hidden job market it making the rounds again in the media. Are jobs really hiding? Does networking in to a position really work? In this episode of The Career Confidante, host Marie Zimenoff will share the data that supports the existence of the hidden job market – positions that...

Four Common Types of Difficult Employees And How To Deal With Them By Maureen Metcalf Aug31

Four Common Types of...

This post is a companion to one or our top Voice America Interviews featuring Mike Morrow-Fox talking about bad bosses and the impact they have on organizations One of the jobs of managers is to create an environment that promotes employee engagement and produces organizational results....

Building An Email List From Scratch By Janet Kunst Aug28

Building An Email Li...

We all know that email is a great way to keep in contact with our customers.  In fact, most of us have an email sign-up on our websites.  But the question is…what are you doing about it?  Whether your list is big or small, it takes time to build it and cultivate it so that when when...

Teaching Peace By Cheryl Esposito Aug28

Teaching Peace By Ch...

Cheryl Esposito welcomes Dr. Lyly Rojas, a university professor, international humanitarian, & co-founder of the European Institute of Collaborative Law. Lyly teaches the Culture of Peace (inner and outer) and Corporate Social Responsibility, & Multicultural Intelligence. Lyly was...

Strengthening Thinking as a Mechanism to Building Resilience By Maureen Metcalf Aug24

Strengthening Thinki...

This blog post is the companion to a VoiceAmerica interview with Mark Palmer and Belinda Gore, Building Resilience, A Key Foundation For Change aired August 22, 2017. As the person who curates this blog, I try to balance sharing the work of our radio show guests and other thought leaders with...

To Blog or Not To Blog By Janet Kunst Aug21

To Blog or Not To Bl...

To blog or not to blog…that is the question that many small businesses ask these days.  There’s a lot of work involved in starting a blog – and maintaining it.  So much so that many will start a blog and abandon it after a few months.  Why?  Many will say that it was taking too much time, or...

The Quiet Callings of Sound Leadership By Cheryl Esposito Aug21

The Quiet Callings o...

Cheryl Esposito welcomes Frederick Johnson, an accomplished vocalist & percussionist, recognized internationally as one of the world’s greatest vocal jazz improvisers. He has recorded & toured with jazz legends Miles Davis, Dizzy Gillespie, Chick Corea, Herbie Mann, Aretha Franklin,...

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