Twitter 101: A Small Business Guide to Twitter Oct12

Twitter 101: A Small...

Have you been intimidated by Twitter and aren’t quite sure where to start?  Or have you been using it for a while and need to know if you’re “doing it right”?  Either way, there is always a lot more to learn about Twitter and how it can be a useful part of your small business marketing...

How to Use Facebook Groups to Build Your Community and Grow Your Business Oct09

How to Use Facebook ...

In business, our goal is to get more customers, right?  In many cases, it isn’t as easy as it sounds.  A big reason is that your customers need to know, like and trust you before they are willing to buy your product or service.  One way to do that is by using Facebook Groups.  Depending on...

Leaders Must Now Think Like Scientists Oct04

Leaders Must Now Thi...

This post is a companion to the Voice America show, Innovative Leaders Driving Thriving Organizations. An important foundation of the radio show is curating material that allows busy leaders to stay current with minimal time investment and encourages you to experiment with new behaviors each...

It’s Time for a Social Media Audit of Your Business Sep28

It’s Time for a Soci...

Do you really know how effective your social media marketing efforts are?  In most cases, we “kinda, sorta” know how well a marketing campaign went, depending on if it brought in any sales or not.  While your gut feel may give you a sense of how you did, it’s important to look at the facts –...

Using Lead Magnets to Grow Your Email List By Janet Kunst Sep22

Using Lead Magnets t...

When it comes to building your email list, sometimes the hardest part is getting people to actually give you their email address.  The old “subscribe to our newsletter” on your website doesn’t work very well anymore, so we need to come up with something to entice our audience to WANT to sign...

Local Search Optimization Part 2:  How to Optimize Your Website for Local Search By Janet Kunst Sep18

Local Search Optimiz...

There are many moving parts to optimizing your online presence for local search, and all need to work together so that your potential customers can find you on the internet.  In last week’s episode, we talked about off-page optimization – claiming your business from search engines, building...

Local Search Optimization:  A Simple Guide for Small Businesses By Janet Kunst Sep11

Local Search Optimiz...

We’ve all heard the term SEO or Search Optimization.  We even have a general idea what it means, and that it’s something we need to do with our website and other internet marketing activities so that the search engines pick us up and (hopefully) put us at the top of search results.  When you...

Let Surprise Be Your Muse! By Cheryl Esposito Sep11

Let Surprise Be Your...

Cheryl Esposito welcomes Deirdre Hade & Will Artnz to Leading Conversations.Deirdre Hade, a poet & modern day mystic, is founder of Radiance Healing & Radiance Meditation, a system of mindfulness for our time. A poet & spiritual teacher of divine inspiration, Deirdre combines...

Language of the Soul: Our Sacred Purpose By Cheryl Esposito Sep11

Language of the Soul...

Cheryl Esposito welcomes Melanie DewBerry, the “Soul Coach,” co-creator of “Choice” magazine for coaches, a “wordologist,” & educator in the power of language to shape our sense of self. Melanie says we have a problem today: intelligence trumps wisdom. And without wisdom, there is no...

Feeling Unmotivated? How to Get Moving By Marie Zimenoff Sep08

Feeling Unmotivated?...

One of the top reasons that an executive, job seeker, or rising careerist reaches out to a coach is they are failing to make process toward their goals. This happens for a variety of reasons – fear, lack of a clear goal, failure to break the goal into actions, lack of support, and many...

Proven Path to Leadership Maturity and Effectiveness By Maureen Metcalf Sep07

Proven Path to Leade...

This post is a companion to the Voice America interview featuring Mike Morrow-Fox talking about leadership maturity and vertical development to build the leadership qualities required to lead large complex organizations and those that aspire to make the greatest impact. The following article...

30-Day Email Marketing Challenge By Janet Kunst Sep06

30-Day Email Marketi...

Are you ready for a challenge?  Starting September 15th, 411 Marketing Solutions is hosting a 30-Day Email Marketing Challenge to help you not only build your email list but also guide you through a process to take them from potential customers to actual paying customers. Here’s a brief...

The Importance of Branding By Janet Kunst Sep04

The Importance of Br...

I’ll bet that most of us did this when we started our businesses:  We decided to go into business for ourselves, thought up a name, and then said “I need a logo”.  Because money was tight, and our friends and family were supportive, someone volunteered to help make your logo because they had...

What is the Hidden Job Market and How Do You Find It? By Marie Zimenoff Aug31

What is the Hidden J...

Talk of the hidden job market it making the rounds again in the media. Are jobs really hiding? Does networking in to a position really work? In this episode of The Career Confidante, host Marie Zimenoff will share the data that supports the existence of the hidden job market – positions that...

Four Common Types of Difficult Employees And How To Deal With Them By Maureen Metcalf Aug31

Four Common Types of...

This post is a companion to one or our top Voice America Interviews featuring Mike Morrow-Fox talking about bad bosses and the impact they have on organizations One of the jobs of managers is to create an environment that promotes employee engagement and produces organizational results....

Building An Email List From Scratch By Janet Kunst Aug28

Building An Email Li...

We all know that email is a great way to keep in contact with our customers.  In fact, most of us have an email sign-up on our websites.  But the question is…what are you doing about it?  Whether your list is big or small, it takes time to build it and cultivate it so that when when...

Teaching Peace By Cheryl Esposito Aug28

Teaching Peace By Ch...

Cheryl Esposito welcomes Dr. Lyly Rojas, a university professor, international humanitarian, & co-founder of the European Institute of Collaborative Law. Lyly teaches the Culture of Peace (inner and outer) and Corporate Social Responsibility, & Multicultural Intelligence. Lyly was...

Strengthening Thinking as a Mechanism to Building Resilience By Maureen Metcalf Aug24

Strengthening Thinki...

This blog post is the companion to a VoiceAmerica interview with Mark Palmer and Belinda Gore, Building Resilience, A Key Foundation For Change aired August 22, 2017. As the person who curates this blog, I try to balance sharing the work of our radio show guests and other thought leaders with...

To Blog or Not To Blog By Janet Kunst Aug21

To Blog or Not To Bl...

To blog or not to blog…that is the question that many small businesses ask these days.  There’s a lot of work involved in starting a blog – and maintaining it.  So much so that many will start a blog and abandon it after a few months.  Why?  Many will say that it was taking too much time, or...

The Quiet Callings of Sound Leadership By Cheryl Esposito Aug21

The Quiet Callings o...

Cheryl Esposito welcomes Frederick Johnson, an accomplished vocalist & percussionist, recognized internationally as one of the world’s greatest vocal jazz improvisers. He has recorded & toured with jazz legends Miles Davis, Dizzy Gillespie, Chick Corea, Herbie Mann, Aretha Franklin,...

Getting The Most Out of LinkedIn BY Janet Kunst Aug18

Getting The Most Out...

Most of us have used LinkedIn to connect with others professionally – whether it’s to expand our network, look for a new job, or even hire someone for our expanding businesses.  But did you know that LinkedIn does provide some unique ways for businesses to promote themselves far beyond...

Physician Leadership – Flipping the Leadership Paradigm By Maureen Metcalf Aug15

Physician Leadership...

This blog was written as a companion to the VoiceAmerica Interview with Dr. Wiley “Chip” Souba, MD, ScD, MBA on August 15, Physician Leadership, Flipping the Leadership Paradigm. This blog is the forward written by Dr. Souba for the Innovative Leadership Workbook for Physician Leaders. By any...

Top Social Media Questions for Small Businesses By Janet Kunst Aug14

Top Social Media Que...

In today’s online world, small businesses can’t afford to ignore the power of social media to promote their products and services.  Yet there are many who are still a bit hesitant to jump onto the social media bandwagon because they still have questions about what to do or how effective it...

The Abundant Life: It’s not About the Money… By Cheryl Esposito Aug14

The Abundant Life: I...

Cheryl Esposito welcomes Lisa Nichols, best-selling author, speaker, humanitarian, & corporate CEO whose global platform Motivating the Masses, Inc, has reached & served nearly 30 million people. Twenty years of determination & courage, pushing through multiple struggles to...

How to Survive the Modern Job Interview By Marie Zimenoff Aug10

How to Survive the M...

Companies are conducting more interviews and adding in new technology, requirements, presentations, and other twists to help them hire the best candidate. The average length of the hiring process has been increasing and candidates can face 3, 4, 5, or more interviews for one position. In this...

Media Matters: Dialogue with a Master By Cheryl Esposito Aug07

Media Matters: Dialo...

Cheryl welcomes Michael Toms CEO and co-founder of New Dimensions Radio and the New Dimensions World Broadcasting Network. For more than a quarter century, Michael has been engaging in dialogue with the world’s leading-edge thinkers, social architects, creative artists, scientists and...

How to Use Social Media to Advance Your Career By Marie Zimenoff Aug07

How to Use Social Me...

Social media and building your online brand are hot topics in the media today. The debate ranges from those contending you must be on social media – commenting, posting, and being visible – to succeed in your career, to others saying social media will ruin your career. In this episode of The...

Translate Success Today to Success Tomorrow Using Innovation By Maureen Metcalf Aug02

Translate Success To...

This guest blog was written as a companion to the VoiceAmerica Interview with Tamara Kleinberg, founder of LaunchStreet on August 1, Translate Success Today To Success Tomorrow Using Innovation. In the interview and the blog, Tamara explores the art and science of innovation – how to create a...

Leadership: Getting to the Heart of the Matter By Cheryl Esposito Jul31

Leadership: Getting ...

Cheryl Esposito welcomes Gary Malkin and Bruce Cryer, Co-Founders of What Makes Your Heart Sing? Gary Malkin is an Emmy® award-winning composer, speaker & educator. Bruce Cryer is former CEO of HeartMath, the renowned health & wellness organization, & is Global Director of...

The Eye of the Beholder By Cheryl Esposito Jul25

The Eye of the Behol...

Cheryl Esposito welcomes David Jay, an international fashion photographer & founder of The Scar Project, a series of large-scale portraits of young breast cancer survivors to raise awareness, challenge traditional perceptions about the disease. David Jay has been shooting fashion &...

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